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Purchasing shoes used to be an arduous task. One person took your request and handed it to another person. They went in the back and looked for your size. If they had it, and they wouldn’t know until they looked, they came back to you. You then gave it to a different person behind the counter. They took your money, gave your change and waited for your receipt to print. Every single step in this customer journey has been transformed by digital commerce.
The modern customer expect quick, seamless and intuitive experiences every time they engage with your brand. What’s more, they expect this experience to be consistent across each of your touchpoints including your website, your mobile site and even your bricks and mortar store. Whether it’s B2B or B2C, most companies lack the capabilities to deliver this required level of customer engagement. However, if they are to survive and then grow, B2C and B2B enterprises must enhance their customer experience and deepen their level of omnichannel customer engagement. We help them do just that.