Social Software: Essence of Employee Engagement

Feb 16, 2016 posted by Kellton Tech under Digital Transformation, SMAC, Technology

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Today’s demanding work scenario requires social networking tools increases vitality of social collaboration in the field of employee engagement. It provides access to information about work expectations, roles, and responsibilities. Since majority of jobs involve project-based and non-routine activities, work stress may lead to boredom resulting in employees disengaging from their job. Social networking tools like intranet offers able assistance from colleagues. In addition, employees can search for desired information to garner organizational support.

Intranet develops a positive work atmosphere where people are motivated to ask for as well as provide help. Organizational culture is defined by unsaid rules of performing activities at a company. Maintaining an active and engaging corporate culture, key people must display appropriate demeanour. Social networking tools help in encouraging such behaviour. For instance, when a company wants its employees to ask for help openly in a sticky situation, positive comments from senior managers on Intranet encourages employees to seek assistance. In addition, employees feel that they are an important stakeholder of that organization and simply not a monthly wage earner.

Another advantage of social collaboration is improving effectiveness of communication process. Communication in a traditional vertical organization is meaningless as all messages are not received effectively by the top management. However, on the contrary, social Intranet facilitates two-way communication between managers and employees. Mangers can post a message that can be shared again with all employees, asking them to respond with their suggestions or feedback. Horizontal/lateral communication builds trust and informs employees about organizational activities.

Last but not the least, tools for internal networking helps employees attach importance with their roles and responsibilities. It instils confidence among employees that they are an asset and being heard. It develops self-esteem and improves employees’ morale. Obviously, when people are engaging more than 50% of their active life in working for an organization, they demand more participation in organizational development. Empowering employees to share and develop ideas build a stronger employee association with the company. For instance, frontline staff offers excellent opportunity to develop product ideas and improvements required based on customer feedback. Feedback of employees helps a company remain innovative and enhances employee engagement.

Engaging employees at workplace through social networking

Topics posted on social intranet must be relevant to employees for increasing their level of engagement. Frontline employees attach importance with information related to their work teams, relationship with supervisors, and project teams. Social software makes the process systemic. Unfortunately, most companies deploy social software but only few employees utilize such tools, mostly once a month maybe.

Industry experts proclaim that social software is unsuccessful, but actually it fails in the adoption phase. Just introducing software is not enough, explaining its importance to employees is highly essential for them to embrace it. Simultaneously, organizations must abandon old technologies and enable employees to adopt a comfortable approach of accomplishing tasks. In this way, magic will be created and employee satisfaction and engagement will soar. User-friendly interface of a social intranet is another method of improving employee-employer relationship. 

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