Ensuring Digital Readiness to Deliver Superior Customer Experience for a French Airline

Jul 23, 2018 posted by Kellton Tech Media Team under Cloud Computing, Digital Transformation, Drupal, Mobillity, Quality Assurance, Travel

At a time when air travelers are demanding and quite picky about their travel experiences, it’s imperative for airlines to leverage the best digital practices and serve customers effectively. Our client wanted to create a centralized system for global travel and airfare management with a view to providing in-flight menus and other information on the customer’s fingertips. Not only did we create a robust CMS to optimize operational efficiencies, but also added improved functionalities, like multilingual support, to their existing digital apparatus. Our solution helped the client in simplifying travel bookings; approaching customer needs better and ensuring greater customer satisfaction.

ChallengesFrench Airline

•      Obsolete CMS system for bookings and airfare management

•      No multi-lingual support

•      No provision for in-flight menus, baggage, and other facilities

Solution

•      API integration for ticket-booking process

•      Future-proof CMS solution to handle growing customer-base

•      Well-designed and uniform templates for various sites

•       Ticket management and voucher/credit handling for frequent flyer scheme

•        Full-featured m-site for lead generation

Benefits

•      Maximized operational efficiency

•      Increased customer satisfaction index to 96%

•      Increased brand value of the air carrier

•      Minimized overheads and operational costs

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