Smarter Travel Enhancing Customer Experience

May 15, 2017 posted by Kellton Tech Media Team under Digital Transformation, IBM, Mobile Applications

Case Study on Smarter Travel Using IBM WebSphere Commerce

Kellton Tech enabled a leading travel portal to provide unique travel experiences and enhanced customer service through cross-platform mobile applications integrated with IBM WebSphere Commerce.  

Key Challenges

  • Lack of back-end support
  • Inefficient system of addressing user requests
  • Increasing demand for personalized experience
  • Building loyal customer base.

Solution

  • Unified, single platform for back-end support.
  • Cross-platform capabilities
  • Service layer integrates data flow between devices and back end

Benefits

  • Higher brand value
  • Increased customer loyalty
  • Efficient analysis of customer insights
  • Personalized travel experience

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