The importance of good Application Programming Interfaces
A consumer’s experience of interacting with your API-enabled offerings can make or break their opinion of your brand. It is just one of the reasons why APIs have become an important indicator of a company’s digital credentials. As such, it’s crucial that you fully consider the branding and positioning implications of your APIs.
You must create enjoyable, engaging and memorable API offerings that delight consumers at all levels. Behind the scenes, you must also impress API developers who are engaged with your idea by fully considering their technical needs and experience levels. What’s more, you must develop an infrastructure that supports the API lifecycle from inception to retirement. All these factors require a robust strategy that looks at every stage of your API’s lifecycle. When you have one, you can truly start to turn the API consumer into an API champion.