From Think Digital to Being Digital

Aug 09, 2018 posted by Amit Grover under Digital Transformation

think digital

Your Customers Are Changing. Are You?

This is the biggest question staring at the businesses in the age of hyper-transformative digital world. 

The pace at which Digital Disruption is pushing the frontiers, spurring a wave of new innovations, and allowing businesses to benefit the end customers to larger capacities, is unrealistic. It’s akin to a nuclear reaction, to say the least. 

With the advent of technological superhighway and the juggernaut of opportunities releasing the brakes on it, it’s imperative for businesses to hop on the disruptive bandwagon to stay relevant and neck-to-neck competitive.

It’s imperative to move from Think Digital to Being Digital

Making Digital Transformation Work for Everyone

The word Digital has different meanings for different organizations. They choose, plan, and execute initiatives while keeping with their individual interpretations of BEING DIGITAL. The objectives are plain simple; to improve revenues and increase productivity. 

That said, this isn’t entirely what we mean by Digital

Digital Transformation isn’t just about creating new revenue streams and maximizing ROIs while limiting the manual labor a business puts in. It also entails meteoric shifts with respect to organizational culture and its core values for a tactical operational and efficiency boost. 

To match with the speed of digital evolution, businesses are required to continuously invest, stay agile and relentlessly focus. They must adopt agile strategies and translate them into rewarding successes to deliver excellence across value chains. 

Invest. Innovate. Upskill – A Three-Pronged Approach to Being Digital

To recapitulate, businesses must:
 
#1 Invest in digital assets
 
#2 Connect the assets together for seamless multi-channel experience

#3 Drive consistent innovations through the apparatus 

This three-dimensioned focus can significantly increase the amount of innovation, reduce the cost of operations, and improve the productivity to a greater extent. The businesses should also not lose sight of the larger benefit of adoption of digital skillsets by the manpower.

Until recently, most of the organizations were investing significant shares of their investments in building digital assets and neglecting them thereon at their own peril. 

Note that proper utilization of digital assets by interlinking them with other systems is an important organization driver that promotes operational excellence, optimizes the flow of communication, and eliminates efficiency gaps. Further, it multiplies productivity by encouraging the use of these digital assets across various internal and external stakeholders. 

The ease, speed, and consistency of communication help businesses in gaining deeper insights into behaviors and trends. Working in collaboration to leverage the success borders develops a better sense of direction to take the business forward to new heights.

Right strategy is great, but never enough. It’s the right execution that matters. 

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