Building a New Era of Omnichannel Retail with SAP C/4HANA

Apr 08, 2019 posted by Kellton Tech Media Team under SAP

In the dynamic world of retailing, standing still isn’t an option. Growing choices and customer expectations are making agility and in-the-moment responsiveness mission critical for enterprise success.

Our client’s complex retail model hindered their ability to evolve with today’s fast-paced market changes. The company didn’t have an e-commerce solution, a factor that stifled its expansion plans to international markets. Disparate systems resulted in operational inefficiencies, and manual processes created delays in service timelines. These factors were negatively impacting customer service and sabotaging brand credibility.

In order to survive, they needed to take immediate action. Our client collaborated with Kellton Tech to automate their business models and fuel their omnichannel customer growth. We delivered a B2B e-commerce retail platform solution, which was instrumental in delivering a unifying experience and expanding their customer base.


  • Absence of a dynamic e-commerce platform
  • Non-integrated business systems and outdated software
  • Manual processing of customer orders


  • Built and deployed a B2B omnichannel e-commerce retail solution, leveraging SAP CX technologies
  • Integrated business systems using SAP CX Cloud in record 90 days
  • Automated processes and enabled real-time analytics for customer insights


  • Enhanced customer experience
  • Increased efficiency and faster time-to-market
  • Increased sales growth
  • Boosted agility and business innovation



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